Email Marketing: Everything you need to know
Email marketing strategy Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers to promote products, share updates, or build relationships. Here are its key functions:.. 1. Promotion : Sending newsletters, special offers, or product announcements to drive sales and engagement. 2. Engagement : Keeping subscribers informed and connected with personalized content, surveys, or interactive elements. 3. Lead Nurturing : Guiding potential customers through the sales funnel with targeted messages based on their behavior and preferences. 4. Customer Retention : Building loyalty through regular communication, updates, and exclusive content for existing customers. 5. Analytics : Tracking open rates, click-through rates, and conversions to measure effectiveness and optimize future campaigns. ...