How does SEO and SEM work together
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two fundamental strategies for improving a website's visibility in search engines, but they work in different ways and serve different purposes. Here's a detailed explanation of how they work together and their differences, along with examples: 1. SEO (Search Engine Optimization) SEO focuses on improving the organic (non-paid) search engine rankings of a website. It involves optimizing a website's content, structure, and on-page and off-page factors to increase its visibility in search engine results pages (SERPs) without paying for placement. Key SEO Components: On-Page SEO : This includes optimizing individual web pages (titles, headers, content, images, and keywords) to rank higher. Off-Page SEO : This involves external signals like backlinks from reputable sites that help boost the site’s authority and relevance. TechnicalSEO : This...