What Is a SERP? A Guide to Search Engine Results Pages
SERP (Search Engine Results Page) . It’s the page displayed by a search engine in response to a user’s query. Here are the key components of a SERP: 1. Organic Results These are the unpaid listings that appear based on their relevance to the search query. They are ranked based on SEO practices, content quality, and other factors. 2. Paid Results Often found at the top or bottom of the page, these are advertisements that businesses pay for to appear for specific keywords (e.g., Google Ads ). 3. Featured Snippets These are selected search results that appear at the top of the SERP in a box. They provide direct answers to specific queries, often pulled from websites. 4. Local Pack For location-based queries, search engines display a map along with local business listings that match the search. This often includes reviews and contact information. 5. Image/Video Results SERPs may include images or videos related to the search query...