what is data analytics and its relation with digital marketing
Analytics: refers to the systematic computational analysis of data, aimed at discovering meaningful patterns, trends, and insights. It often involves using statistical methods, algorithms, and software tools to analyze data sets and extract useful information for decision-making. Data Analysis: is a more specific process within the broader field of analytics. It involves inspecting, cleansing, transforming, and modeling data to highlight useful information and support conclusions. Data analysis can be quantitative (dealing with numbers and statistics) or qualitative (focused on understanding concepts, opinions, or experiences). Key Components 1. Data Collection: Gathering data from various sources, such as surveys, databases, or online platforms. 2. Data Cleaning: Preparing the data by removing errors, inconsistencies, or irrelevant information. 3. Data Exploration: Analyzing the data to understand its structure and relatio...